How To Find The Best SEO Consultants

By Michael Fleischner

Succeeding online takes more than a firm understanding of online marketing. Even if you've mastered paid search and online advertising, you still need to focus on getting your site listed high in the organic rankings. Doing so creates an ongoing stream of targeted traffic. In order to achieve success in this area consider using an SEO consultant with a proven track record. This is often more affordable than people think and pays huge dividends.

Starting your very own search engine optimization program is relatively easy to do. Most companies start down this path on their own, only to find out that they have incorrectly prioritized what they need to do or how they need to do it. At that point in time, it's most valuable to think about how you want to proceed. You can hire in house resources or begin with a consult from an experienced SEO professional.

Making the most from your SEO consultant requires a number of considerations. I have found that the most productive engagements around optimization and SEO all have these same factors in common. By adhering to these principals, mutual expectations are set and each party has a clear understanding of what is being delivered by whom.

The first step in a successful consulting relationship is making sure that your consultant is credible. Does he have examples of his work? Are there references you can check? You want to not only find someone you can trust, but someone who is an authority on the subject you're focused on, search engine optimization. There are a lot of people out there who think they know everything about SEO but have had not formal or hands on training.

The second step is to agree upon what will specifically be delivered at the conclusion of the project. You should have a very clear understanding of what is being delivered by your consultant and by when. The last thing you want is a fuzzy picture of what you are buying. Create a very clear understanding that is shared between you and the consultant about the final deliverable and the specific work they are doing for you.

The third and final step is to assemble a team to work with the consultant and implement his findings. Seventy percent or so of the companies Ive worked with were very interested in learning how to optimize their websites but couldn't or were not prepared to follow through on what it takes to succeed. Commit time and resources dedicated to implementing the consultants findings and results are guaranteed.

Organic rankings are an essential part of any search engine optimization effort. To succeed online you need to consider how to continually improve and expand the search engine optimization of your website. Begin with a credible search engine optimization consultant and agree on deliverables. Have a clear understanding of what the consultant plans to deliver and when. This ensures a productive working relationship that enhances your rankings over time. - 31979

About the Author:

Michael Fleischner is an author and SEO consultant. To learn how you can Improve search engine ranking, follow Michael on Twitter at @mfleischner or learn more about Michael's SEO training program at MarketingScoop.com.

Using the PBX VoIP Phone in Modern Business

By Adriana Noton

Voice over Internet Protocol (VoIP) involves the transmission of voice signals over Internet lines and data networks. VoIP allows users to place phone calls from just about anywhere using a broadband Internet. VoIP calls are placed using conventional telephones, computers, or special IP phone systems. Customers with computer-based services place calls using a microphone or headset.

Because of mobility, cost savings, and flexibility, millions of businesses have switched to PBX VoIP, with many more in the process of switching. The business VoIP industry has been projected to double by 2010. In most cases, Business VoIP PBX includes an Internet connection directing calls over a private network. A business VoIP PBX phone provides many advanced features that include desk to desk calling, quality phone calls, automated attendant, managing extension, and much more.

One important advantage of using PBX VoIP for businesses is the low long distance rates compared to traditional land line telephone services. This is important for businesses with employees that are located in many different geographic areas. Lower rates are the result of digital technology where users are on the same network even if they are in different locations. Also, VoIP providers do not have to maintain infrastructure like traditional telephone providers so the savings are passed on to the customer. VoIP consulting often use the savings to offer special features with no additional fees such as conference calling, follow-me call forwarding, voice mail, voice mail to email, and synchronized ringing of cell phones and home phones.

Another benefit to using PBX VoIP is its mobility. After a PBX provider installs the VoIP service, transferring phone numbers is as easy as unplugging the IP phone and plugging it into the new location. There is very little hardware and no expensive circuit reconfiguration. As well, employees who travel frequently have the ability to use the system no matter where they are in the world. They can answer the business phone from their cell phone or laptop. Some PBX VoIP providers sell "virtual numbers" that have other area codes allowing the customer to be charged for a local call.

As data based technology, PBX VoIP has a number of technological advantages. Some of these advantages include web and video conferencing, calls that are directed to an "Automated Attendant" giving the impression of a much larger company, can be used to screen where calls are directed, and allows customer service representatives to see customer information when a call comes through allowing for a quicker and improved quality of service. PBX VoIP can also be programmed to block specific phone numbers, or place them on "virtual ring", where the call does not come through. For faster payments, the credit card machine line can be left on 24 hours a day 7 days a week thereby delivering fast card number validations at a low cost.

Not only is PBX VoIP telephone systems cost effective, they help boost employee productivity. Some productivity enhancements include reducing the time it takes to connect with contacts, employees have access to a central communication location that consists of fax, email, and voice which allows them to instantly retrieve customer information, both landline and cell phones can be programmed to ring at the same time before going to voice mail thereby reducing missed calls, and employees have the ability to hold virtual conferences.

Switching to business PBX VoIP has never been easier and affordable. It is important for business owners to do their research to find the appropriate service and features to meet their company, employee, and customer needs. To succeed in business, keeping up with technological advancements is essential. PBX VoIP is one of those technological advancements. To help make the decision regarding the best PBX VoIP provider, businesses can use comparison resources like www.VoipReview.org, a shopping source for residential and business VoIP phone services. - 31979

About the Author:

Asterick phone systems provider offers cost effective telecommunication solutions including open source call centre Toronto, IP phone systems and other telephony hardware. When looking for asterisk consulting Toronto, consider these services.

Most Common Variables Considered When Calculating Small Business Insurance Rates

By Adriana Noton

Small business use insurance in a variety of ways to protect itself from different types of loss. Whether it is loss of a key employee due to death or disability or loss of profits due to shoplifting, both of these occurrences are both measurable and insurable since they produce financial services.

The price or rating used in small business insurance is based on the type of coverage and the experience of the business. This is influenced by the risk assessment that the insurance company conducts in its underwriting process. The assessment involves a process of evaluating the type of business and the probability that loss will occur.

Insurance provides an indemnity, which is meant to restore the small business owner to their original value. Indemnity is an important concept because it means that the policy provides the small business with a way to be reimbursed or made whole relative to their loss. This is true whether talking about life or health insurance, employee benefits or for the benefit of the small business only.

Knowing the type of small business, where it is located, how profitable it is, how many employees work for the small business, are all important variables for the insurer when calculating the premium rate.

Insurance companies pool risks to determine the likelihood of a loss occurring that results in a reduction in value or risk. Risk pools or small businesses must consist of a homogenous group, such as all car dealers or all convenient storeowners. The risks associated with operating a small manufacturing firm differ from the risk to operate a small trucking company. The measurements or factors that go into rating risk take in to account the experience throughout the homogenous risk pool.

A small business owner may purchase an insurance policy indemnifying them against loss due to theft. Looking at the community experience for the risk pool associated with the small business owner, other factors come into play. A small business owner who operates a convenient store in a high crime area will pay a higher premium than a small business owner of a convenient store located in a suburban neighborhood with a lower crime rate. This rating disparity is acceptable and common among insurers if the same standard and rating is applied uniformly and does not target a specific type of business owner.

Small business insurance ratings vary based on the type of small business activity. It should be noted that to qualify for an insurance risk pool in order to purchase or transfer risk to the insurance company, the business must be engaged in a commercial activity and not be organized solely for the purpose of acquiring insurance.

Insurers are concerned about moral and physical hazards, which must be assessed relative to small businesses and small business insurance. Moral hazards are those things such as lying or filing a false report. Physical hazards can be the presence on unruly teens in the parking lot of a liquor store. Hazards in it of themselves do not cause risk but create a peril or an increase in the probability a risk occurs. A higher amount of hazards present translates into higher ratings for the small business. - 31979

About the Author:

Whether it'd be home insurance London or car insurance waterloo, insurance is a worthy investment. During times of accidents, it acts as a lifesaver because it covers your big expenses. If you're looking for car insurance kitchener, make sure to visit us.

Call Centers Benefit Customers and Businesses

By Adriana Noton

To meet growing customer demands for quality service, more businesses are now hiring call centers to handle their customer inquiries and services. Call centers have become a valuable business investment. Call centers take a huge workload off the shoulders of businesses allowing them to focus their time on other business operations. They provide a number of essential services that help relieve the everyday strains on businesses. As well, customers enjoy the benefits of the services that call centers provide.

The following are the benefits of a call centre for both the customer and business:

1. A call centre allows a business to reduce their operating costs. This includes reduced labor costs, overhead, building costs, maintenance costs, taxes, and other costs associated with operating a customer service department.

2. Businesses will not have to worry about increased expenses regarding training and supplying the appropriate equipment. A call centre handles all of the hiring, equipment, training, and other duties associated with the job requirements.

3. Customers will be satisfied and pleased that they will be able to contact a customer service representative 24 hours a day, seven days a week. A call centre will successfully handle all of the phone services and forwarding of calls to the appropriate help department. This can include customer service, technical, sales, etc. A 24/7 service is a very appealing attribute for customers as it makes them feel that they are valued.

4. Call centre managers hire only the best and highly trained customer service representatives. They are trained to be knowledgeable about the department they are covering, courteous to customers, and well versed in a number of languages. The representatives will help the customer with all of their queries. Supervisors will monitor their customer service representatives for quality assurance.

5. Call centers provide quality inbound services such as customer service inquiries, sales help, information on product sales and specials, booking meetings, making travel arrangements, program registration, credit card support, investment and banking support, email support, loyalty program assistance, product technical support, subscription services, scheduling appointments management, passport services, credit card services, payment processing services and bill collection, and much more. Most inbound call centers operate 24/7.

6. Call centers provide quality outbound services such as marketing campaigns, marketing surveys, selling products and services, debt collection, follow up customer calls, email replies, calling to schedule appointments, and much more.

By using a call centre for your business, customers will be to acquire assistance any time of the day and night using such methods as phone, fax, and email. Both inbound and outbound services can be managed at one central location.

As businesses grow and expand, there is a tremendous increase in customer service inquiries. Call centers provide a reliable and fast response time to all customer concerns. These centers are now an important part of running a successful business. Because of the many benefits of enlisting the services of a open source call center, more businesses are taking advantage of their services. Hiring a call centre can greatly improve customer relations thereby helping a business acquire a large and loyal customer base. - 31979

About the Author:

Asterick phone systems provider offers cost effective telecommunication solutions including open source call center, IP phone systems and other telephony hardware. When looking for asterisk consulting in Toronto, consider these services.

Using Travel to Build Your Bottom Line

By Chris Linch

What can you do in a case where you are a small business that really doesn't have a travel department, and can't connect and get large volume discounts because you don't travel that much. Let's face it travel still affects the bottom line, but you need a way to book your travel knowing that you are saving the most money without having some huge corporate travel account.

I hate to see small businesses have such a hard time saving, when these big corporations could really care less about how much they spend. The fact is they write it off and the shareholders are happy. That doesn't happen in the small business. Even though it is still a write off, it still comes out of the owner(s) pockets.

There is just a simple fact that the airlines don't cater to anybody. Contrary to popular belief large businesses pay the same airfare you do. You can find some airlines like Southwest that provide a cheaper flight to some destinations, but you really have to do your searching. Airlines are notorious for being greedy and they take the same from you that they do everyone.

I always suggest that if you need a great hotel rate to book early and prepay. You can prepay on many of the travel discount sites that offer discounted hotel reservations. These sites buy like a large corporation from all the major hotel chains, and even some others. This is the best way you can take advantage of a large corporate discount in your small business.

Times are tough and your bottom line is important, but you still may need to travel to actually make money. Use a cheaper airline and a hotel site that offers great hotel rates to all consumers. This is your best bet for saving a lot of money when booking your travel. - 31979

About the Author:

Is saving 40% a condition of Great Hotel Rates? I think so, if you agree visit Chris' site and book today for your next trip.

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